first global consumer brand to apply blockchain
technology in the purchasing process,
rewarding the consumer with a token that is revalued over time through
successive sales anywhere else in the world.
HOW it WORKS
traceability across the entire supply chain
prevents counterfeit by checking the authenticity of the product with each transaction at a continuously updated database
real time information with respect to purchase behaviour
works independently but can also be integrated into other platforms
interactive counters: assist the consumer by giving information about the products, advice on consumption , recipes etc.
effective, measurable planning of marketing campaigns
consumer is rewarded with tokens that represent a real monetary value
completely anonymous: privacy of consumers is guaranteed